ARoS Public
Visual design, signage and UX for a series of interactive installations at ARoS Art Museum in Aarhus, Denmark.
Each piece employs a unique interaction paradigm based on one of three ways to experience art—sight, creation, or discussion—to help visitors think critically about the museum's collection and, by extension, visual matter as a whole.
“The Art of Looking" tracks visitors' eyes as they are given a short time to explore a piece of art, then providing insight about their viewing patterns and points of fixation.
After pressing a button to begin, the interaction sequence is completed exclusively with the visitor's gaze.
Prior to landing on the final look, a variety of explorations were undertaken to determine the best way to visualize viewing patterns.
“The Art of Creation" is an interactive photo booth that visitors use to create personalized images with details of artwork from the museum's collection.
Our prototype for the interaction.
“The Art of Commentary" is a recording booth where visitors are asked to discuss a question about an artwork of their choosing.
A gif created with speech-to-text technology, as well as a video of the conversation with the artwork overlaid, is sent to the visitor as a souvenir.
Client
ARoS Art Museum
Studio
Local Projects
Awards
UX Design Award
SEGD Finalist
Fast Co. Innovation by Design
Design Lead, UX Support
Danny Well
Creative/Art Director
Elvira Barriga
Software Development
Oriol Ferrer Mesià, Nicole Messier, Charles DiMaggio, Sundar Raman, Andreas Borg
Production
Katia Davidson-Ferrara, Keeli Shaw
Concept and Strategy
Nathan Adkisson
UX
Edward Blake, Chris Schnaars, Oriol Ferrer-Mesià, Danny Well
Architectural Design
Anthony Dong
Concept Design
Duy Pham