Instagram Visual Identity
Identity system, brand expression, and motion design for Instagram.
In addition to overall design, my work focused on establishing the visual behaviors of product UI across all touchpoints; this formed the basis for the motion principles, which permeate the brand system.
Client
Meta
Studio
2x4
Associate Design Director
Danny Well
Partner-in-Charge
Georgie Stout
Design Team
Donnie Luu, Paul Hoppe, Sophie Brotman, Marcus Hollands, Tim Gambell, Kartik Tuli
Project Management
Amanda Al-Mahdi, Nate Rennick
Final Motion Design
Studio Dumbar
Custom Typeface
Colophon Foundry